The coming Video 2.0 storm

This afternoon around lunchtime there was a severe hailstorm in my neck of the woods, about a quarter mile from the junction of I-90 and I-95 (about 10 miles west of Boston). Our family has a Flip video camera, so I grabbed it and took three quick clips, including this one:



Posting video on blogs is not a big deal nowadays, but as I went through the process, I was struck by how much things have changed in just a few short years. We really are entering the age of Video 2.0, and it's happening so fast.

Consider this: Five years ago, shooting and posting video was a very convoluted process. Most cameras did not record to disc, meaning that tape had to be played through cables to a PC and potentially converted to some Web-friendly format. Then you had to find server space, which basically limited homegrown video to techies who knew the ins and outs of FTP and had access to a server to host the file. At that point, you could send the link around or promote it via your blog, and maybe if you were lucky, someone bigger would also link to it or it would show up at the top of Google search results for people interested in the topic at hand.

A couple of developments have occurred since then which greatly change the way video is consumed and distributed online. First, there was a watershed event in world of news and user-generated video, the Indian Ocean Tsunami (I discuss this disaster at the bottom of this page). Second, the rise of free video-hosting sites such as YouTube not only took care of the hosting problem with easy-to-use interfaces, but also handled format conversion automatically and created search-enabled clearinghouses for millions of consumers. Third, cheap consumer gadgets such as the Flip (see my Flip review) and video-enabled phones made it easy for people to capture and send video to friends and hosting sites.

The hailstorm video above took 30 seconds to shoot, about a minute to get onto my computer (thanks to Flip's built-in USB connector) and about 10 minutes to upload to YouTube. Before I uploaded it, I used YouTube's interface to tag it, add a description, and even "geotag" it through the integrated Google Maps function. I then sent the link via IM to friends and even left it in a comment thread on a local newspaper blog. The editor at the blog then took the YouTube syndication code and published it under another blog entry, enabling more people to see the power of the storm ... and the power of Internet-enabled video.

This type of video will really change the way we understand the world in the coming years. For my final Extension School course (Survey of Publishing: From Text to Hypertext, see a blog description here) I devoted my term paper to the discussion of video, 3D animation, and the Internet. The paper was called "Video, Computer-Generated Environments and the Future of the Internet", and I'd like to share one of the sections here:

Members of the public not only happen to witness news, they often gain access to people and places that broadcast news professionals cannot or will not see. They are able to capture vivid, on-scene accounts of major and minor events. The Zapruder and Rodney King home movies were early examples of this movement. Then, the devices were relatively expensive and there was no way to distribute the video to a wide audience, except through traditional media outlets such as television news. Now, cheap webcams, video cameras and mobile phones with built in cameras make it possible for practically anyone to record news events. The Internet lets them distribute the footage to a huge audience, and lets them bypass traditional gatekeepers, their professional editing requirements, and ethical codes. The footage they shoot is raw and real. It can be brutally honest and compelling, but also provocative and biased. The December 2004 Indian Ocean tsunami was a watershed moment in this respect. For the first time, global awareness of a major news event was shaped in large part by footage shot by amateurs and distributed via the Internet. The footage was disturbing, but captured the scope of the destruction far more effectively than broadcast news outlets, which had no reporters on scene when the waves first struck the beaches.

While my 38-second hailstorm clip is not as important as a riot video, it really is a sign of things to come. When hundreds of people are witnessing and videotaping storms, disasters, political meetings, crimes, and sporting events, and there are technologies to aggregate this content or highlight the best parts, local TV news created by a relatively small team of expensive anchors, reporters, videographers and editors will be unable to effectively compete using traditional newsgathering methods.