Thursday, February 15, 2007

Trouble at 02138?

The new Harvard alumni magazine 02138 is experiencing some major problems, judging by the write-up in the Weekly Dig. Senior editors have left, and the editorial office is about to move to New York. And then there's the leaked internal memo, which suggests that 02138's "church/state" wall has a hole in it big enough to let a Gucci handbag slip through:
“Make as many photo shoots as possible fashion shoots. Let subjects know that readers will be very interested in their fashion, jewelry, accessory choices or, preferably, dress them. Whether or not we dress them, clothes should be credited. Next list [of influential Harvardians?—(Weekly Dig) Ed.] should be shot this way.”
I don't want to get too down on this magazine; they have some useful features and they are trying to launch a niche publication in a dying print advertising market. But product placement? That's one thing we don't have to worry about in Harvard Magazine.

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